Mintel shared its latest market research on the anti-aging skin care market with HBA Global Expo attendees last week. The market is ripe for growth and innovation, according to the research firm. Some key findings include:

• 19% if the US women have tried anti-aging supplements
• 38% of US women use anti-aging creams or gels every day
• 46% of US women agree that “the earlier you start age prevention the better you are.”
• 28% if US women have used anti-aging products for the body